•Only contacts added to the subscription (subscribers) will receive the communication.

•They can easily opt out.

•Multiple subscriptions can be added for various categories including events, newsletters, general notifications, etc.

•New contacts will automatically be added for future communications.

When sending out a mailshot, select a subscription.

When contacts are added to that mailshot:

•They will automatically be added to the subscription with an option to opt out.

•If they have previously opted out, they will not be added.

For more detail, please view the tutorials under mailshots.

When adding a subscription:

•Select Online to allow recipients to manage their own subscriptions .

•Select Internal for your team to manage the subscription list.